ART DIRECTION BRAND STRATEGY STYLE GUIDE ILLUSTRATION PACKAGING DESIGN surface pattern design environmental design
A genuinely all-natural skincare company located in the Bow Valley offering a variety of handmade personal care products.
Rocky's ethos of simple, natural ingredients inspired us to develop a fresh, uplifting, and distinctly from the Rocky Mountains brand experience across multiple large projects. We took a holistic approach and developed systems that helped define Rocky from its in-store to in-home presence.
01
Brand Pattern
We developed an extensive up-to-date style guide and equipped Rocky with surface pattern designs and a build-your-own pattern tool kit for the in-house team to utilize. The mixed-media patterns meshed rugged mountain scenes with collage and were applied to a variety of collateral materials.
02
Packaging
Rocky came to us to reenvision their packaging system for over 40 products spanning bath to beauty. The goal was to create simple, sophisticated, fully recycled, refillable packaging that could add colour to the clean, bright in-store experience.
03
Gift Sets
For over 5 years we helped create a bespoke gift set line featuring various painted sleeves on watercolour textured paper that could adorn an embossed box base. To develop replaceable sleeves meant less waste year to year with the introduction of different gift sets. Each set told a unique natural story that related to the ingredients found in the products it held.
